When you walk into a casino, there’s an intoxicating energy. Champagne glasses clink, slot machines ring and the smell of pure excitement is in the air. It’s a place that inspires dreams of wealth and glory. But, in reality, casinos have to work hard to keep their audiences happy. That’s why they double down on the elements that make them so special – combining a unique environment with exciting food and entertainment options.
In addition to dazzling lights and the joyous sound of slot machines, casinos use a variety of tricks to create a manufactured blissful experience that keeps people coming back for more. They also waft scented oils through their ventilation systems to make players feel comfortable. The scent can have a calming effect and make them feel like they are in a world away from their everyday lives.
With the Mob’s interest in the business declining in the wake of federal crackdowns, real estate investors and hotel chains saw a big opportunity in casinos. They bought out the mobsters and now run them for their own profit. They also offer “comps” to regulars – free room stays, dinners, tickets to shows and even limo service and airline tickets. They may cost the casino money in the short term, but they bring in the customers. They are more likely to come back and more likely to tell their friends about the casino. That’s why casinos are a profitable space in the long term.